Search Console
Queries, impressions, clicks, index coverage, and the pages Google sees help reveal where search visibility is growing or missing.
Analytics and Google Search Console
Know whether people can find you and what they do next.
Traffic alone does not explain whether a website is working. I connect search visibility to the pages people land on and the actions that matter to your business.
What to measure
From search impression to useful inquiry.
Analytics
Useful events can show whether visitors move from a service page to contact, booking, or another meaningful step.
Technical checks
Sitemaps, robots rules, canonical URLs, redirects, and rendered HTML should be verified on the actual live host.
A next action
A report matters when it helps decide what page, message, or technical problem to address next.
Your data
The accounts should stay understandable and under your control.
I want the property, events, and access model to be clear before adding code. A measurement setup should not quietly collect data nobody uses or make the site harder to maintain. We can decide what deserves tracking during the project.
From data to a decision
A useful report points to a page or a problem.
Search Console can show that a service page appears for relevant queries but rarely gets clicked. Analytics can show people reach it, then stop before contacting you. Those are different problems and call for different work.
The point is to learn where attention turns into action or drops away.
01Search appearance
02Landing page
03Meaningful event
Setup and verification
I confirm the right property and site versions, check access, review sitemap and indexing signals, and define events around real business actions. Events are tested on the live site when it is ready.
Ongoing interpretation
Queries, landing pages, engagement, and inquiries are read together. I flag limits in the data, avoid treating every click as a customer, and turn findings into a specific content, design, or technical next step.
What the numbers can tell us
A dashboard is only useful when it changes a decision.
If the site is new, the first useful questions are whether important pages can be indexed, whether relevant searches begin to surface them, and whether a visitor can complete the contact path. On an established site, I also look for pages that already earn attention but fail to lead anywhere useful.
I can help set a baseline and show what should be watched next. I would not present a few early clicks as proof that a site is generating customers.
See public work ↗Start with the real problem
Show me what you can see today.
If you have Search Console or analytics, tell me what looks off. If you do not, we can start with the site itself.
Tell me about your site You work directly with Trevor.