For a focused online presence with a clear message and a solid technical base.
Independent web design, development & SEO · Trevor Unland
What’s spoken can be lost.
What’s written lasts.
Your website should tell people exactly why you matter, and give search engines enough substance to understand it. Otherwise, that message gets lost among competitors who explain themselves better online. I design, build, and improve sites that carry your message clearly.
One person from first conversation through the finished site.
THE VISIBLE MESSAGE01 / 02
Your work, in your own words.
Say what you do.Show why it matters.
Make the next step obvious to the person reading.
THE MACHINE-READABLE MESSAGE
<title>Your service, clearly named</title>
<h1>One page, one purpose</h1>
<link rel="canonical" ...>
{ structured data that matches the page }THE WHOLE SITE MATTERSMessage · Structure · Search · Measurement
Where I begin
You already have a website. Why isn’t it working harder?
A site can look finished and still leave important questions unanswered. Can a visitor tell what you offer in seconds? Are the pages built around what people actually search for? Does the HTML tell search engines what each page means?
I start by looking at what is there.
Pages, copy, crawl paths, metadata, structured data, speed, Search Console, and the route from a visit to an inquiry.
Explore website redesign ↗Do not let search engines crawl an empty space where your business should be.
Ways I can help
One person, the whole picture.
01Website redesignFor a site that exists but is not pulling its weight.02Web designA new site with a clear message and room to grow.03Web developmentCustom functionality, integrations, and careful implementation.04SEO and search visibilityMake the pages and technical signals say the same thing.05Analytics and Search ConsoleSee what people find, what they do, and what needs attention.
Need a first website instead? I can start from the message, design, and technical foundation together. See web design ↗
How I work
A good build starts before the first line of code.
01 / Listen
Find the gap
We look at your business, your current site, the searches that matter, and the point where visitors stop moving forward.
02 / Write
Make the message clear
I shape the page plan and copy around what customers need to know, with a distinct job for each useful URL.
03 / Build
Design the whole system
Responsive pages, readable HTML, search metadata, structured data where it fits, and a path to contact you.
04 / Verify
Check what shipped
I test the rendered pages, links, mobile layout, crawl signals, and measurement setup before calling the work ready.
Why work with Trevor
I understand the business side and the build side.
I have worked in business development with leading marketing agencies, led marketing and digital-presence improvements, and built public technical products and research sites myself. That mix changes the questions I ask. A website has to be understandable, maintainable, and useful to the person trying to hire you.
Starting points
Know the range before we talk.
For a fuller service story, a more considered design, and distinct pages with distinct jobs.
For custom functions, integrations, or more complex requirements. Scope determines the quote.
These are starting prices, not fixed deliverable lists. See pricing approach and add-ons ↗
Questions worth answering
A few things people ask before a rebuild.
Can you improve my current site without replacing it?
Often, yes. I first look at the structure, content, technical setup, and limits of the current platform. A rebuild should have a reason, not be the default answer.
Will I lose the pages Google already knows?
Existing URLs and search traffic are part of the redesign plan. I map pages and redirects before changing the structure, then check the live result after launch.
Does SEO or schema guarantee I’ll rank or appear in an AI answer?
No. Clear, accessible pages and accurate technical signals help systems understand the site. Rankings, indexing, and citations depend on more than markup, so I measure what actually happens.
Start with the real problem
Let’s put the right message online.
Tell me what your site does today, what you wish it did, and where you think people are getting lost.
Tell me about your site You work directly with Trevor.