You work with the person doing the work.

I have worked in business development with leading marketing agencies, talking through marketing needs and how businesses evaluate growth services. I have also led marketing and digital-presence improvements. My independent work includes public technical writing, software, and research projects on unland.dev.

Those roles taught me to listen for the gap between what a business knows about itself and what a prospective customer can actually see. In my own projects, I have to close that gap in the writing, the interface, and the code. When I work on your site, I look at what the buyer needs to hear, what the page actually says, and whether the implementation supports it.

You talk to me about the business, and I carry that understanding through the page plan, design, build, and checks. If a page needs a stronger explanation, a better route to contact, or cleaner search signals, I can work on those connected pieces directly.